Paid Media Buyer
About the role:
As a Paid Media Buyer, you will be responsible for planning, executing, and optimizing paid media campaigns across multiple brands and international markets. This is a hands-on, performance-focused role centered on scaling user acquisition through paid channels while maintaining strong control over budgets, KPIs, and ROI. You will work directly with the Head of Acquisition and closely with the other acquisition team members, analytics, and product teams to ensure effective and compliant campaign delivery.
What's in it for you:
Flat company structure with minimal bureaucracy
Great office environment and fun colleagues
Open ground to express ideas and strategies
What you'll do:
Plan, launch, and optimize paid media campaigns across key channels, including programmatic advertising (RTB),DSPs, PPC, social media platforms, and native networks
Manage day-to-day media buying activities across multiple GEOs, brands, and funnel stages (prospecting, retargeting, reactivation)
Monitor and optimize campaign performance based on core KPIs such as CPA, FTDs, ROAS, LTV, and retention metrics
Conduct ongoing testing of creatives, audiences, traffic sources, and bidding strategies to drive scalable growth
Analyze market trends, competitor activity, and traffic quality to identify new opportunities and potential risks
Manage allocated media budgets efficiently, ensuring optimal pacing and maximum return on ad spend
Set up, maintain, and optimize campaign flows, landing environments, and traffic routing in line with internal standards and platform requirements
Execute campaign launches and scale-ups, monitor performance, and adjust budgets based on data-driven insights
Collaborate with internal teams (design, analytics, product, compliance) to align campaigns with brand, regulatory, and business objectives
Work with external partners, platforms, and vendors to negotiate terms, test new traffic sources, and scale successful setups
Ensure all paid media activities comply with applicable regulations, platform policies, and industry best practices
Prepare regular performance reports and insights, providing clear recommendations for optimization and scaling
What we expect from you:
Minimum of 2–3 years of experience in paid media buying or performance marketing, preferably within online gaming or affiliate-driven environments
Strong hands-on experience with paid acquisition channels such as programmatic advertising (RTB), DSPs, Meta advertising platforms, Google Ads, social media channels, native networks, or similar
Proven experience managing performance-driven campaigns with ownership of KPIs such as CPA, FTD, ROI
Strong analytical skills and confidence working with data, dashboards, and reporting tools
Good understanding of acquisition funnels, attribution models, and traffic quality assessmentExperience working across multiple markets and adapting strategies to GEO-specific requirements
Ability to manage multiple campaigns simultaneously in a fast-paced environment
Strong communication skills and a proactive, test-and-learn mindset
High level of ownership, accountability, and attention to details
What we offer:
A low-bureaucracy environment built on trust, autonomy, and ownership
Competitive salary aligned with market benchmarks
Flexible working hours
Hybrid work model, with a modern office in Ülemiste City and an office option in Cyprus
Wellbeing and sports compensation via Stebby including health insurance
Extra paid vacation days to support rest and long-term sustainability
Paid sick leave
Company merchandise
- Department
- Marketing Team
- Locations
- Estonia, Cyprus
- Remote status
- Hybrid
About Gepard Media
Gepard Media is a dynamic company established in 2019 by a passionate group of blockchain and gaming enthusiasts. Our rapidly expanding team comprises over 73 industry experts, and we operate from our headquarters in Tallinn, Estonia, with team members spread across the globe, working remotely. If you’re looking to make your mark in this exciting industry and work with a team of dedicated professionals, Gepard Media is the place for you. Join us in shaping the future of crypto gaming!
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